ECOTOOLS

When joining Future Beauty Brands, I led the rebrand of EcoTools’ creative direction across social channels. With a focus on connecting to our Gen Z and Zillennial audiences, we transformed EcoTools’ visual identity to embrace a clean, minimalist aesthetic. The refreshed direction highlights the brand’s elemental roots, drawing inspiration from the natural materials used to craft the tools and reinforces EcoTools’ commitment to sustainability.

• CREATIVE DIRECTION

• SOCIAL MEDIA STRATEGY

• INFLUENCER MANAGEMENT