KRAKEN BLACK SPICED RUM

As the account lead for Kraken Black Spiced Rum, I managed campaign and product launches, events, and partnerships. Over my time with Kraken, I progressed from a production and account intern to associate producer, and ultimately to account executive, where I led client relations and social strategy and content development for the brand. We launched new initiatives, including Step Into the Dark, a social-first campaign. I also oversaw influencer events and managed production for multiple product and campaign shoots. Additionally, we established a partnership between Kraken Rum and the Seattle Kraken hockey team, positioning Kraken as the spirit of choice for fans and players alike.

SOCIAL MEDIA STRATEGY | CONTENT CREATION | PARTNERSHIPS