Daxxify

Break Up with Botox

We developed a social-first, guerrilla-style unbranded campaign for Daxxify, marking its entry into the facial aesthetics and injectables market as the first competitor to Botox in over 20 years. The Break Up with Botox campaign featured influencers across TikTok and Instagram, leveraging a custom trending audio to drive engagement. I oversaw the social strategy, influencer program, and campaign content creation. The campaign generated over 14 million impressions, reached 16 million users, and earned additional exposure through some fun earned media like our feature in the Gloss Angeles podcast

SOCIAL MEDIA STRATEGY | INFLUENCER MANAGEMENT